Deliverability: YOU are in control
When your deliverability heads south, you call your Email Service Provider (ESP), right? The question is, "Do ESPs control your deliverability?"read more
View ArticleReputation DOES matter - go figure
Last week, Christine of the "Official AOL Postmaster Blog" posted a new entry titled, IP Reputation, the Whitelist and Inbox Delivery at AOL. I did not find anything that was earth-shattering, but the...
View ArticleClik here to view.
Gmail Blackout: Post Apocalypse
If you weren't aware of Gmail going down recently, you were either lucky and weren't using Gmail during the outage or you're not keeping on top of the online world's latest news. To fill you in,...
View ArticleComplaints Cost You Money
By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to...
View ArticleClik here to view.
Best of the Blogosphere: ISPs speak out, Permission is king, 2009 wrap-up &...
As we are in the midst of the holiday season and sending volumes have greatly increased, the ISPs speak out on deliverability and the experts reinforce why permission and relevancy remain kings of the...
View ArticleClik here to view.
Hotmail Gets a Revamp; What's the Impact?
Following the trend of other major ISPs, Microsoft just released a new version of Hotmail.read more
View ArticleHow-To Guide: Optimizing the Plain Text Version of Emails
I'm sure the following reaction occurred upon seeing the title of this post: "What? Why?! I thought I could ignore the plain text version of my emails??"read more
View ArticleClik here to view.
How to Measure Email Deliverability
Email deliverability is a key issue in email marketing. You could have a great message, a beautiful email, a tempting incentive, but it doesn't mean anything if the email doesn't reach the inbox....
View ArticleClik here to view.
CAN-SPAM vs. Best Practices
A while back I was speaking with a postmaster from a major ISP who said “I don’t care if the emails you send are reverse 911 emails, if clients are saying it is spam, I will block it". I was taken...
View ArticleTo Send or not Send? Video in Email Best Practices
We are all aware of the steep competition for a subscriber’s attention in today’s inbox. Forrester Research has estimated that US consumers would receive more than 9,000 commercial email messages per...
View ArticleClik here to view.
The Key to the Inbox is Subscriber Love
Earlier this year I was fortunate enough to sit on a panel with a few large ISPs. One of them was asked the very popular question, "What do marketers need to do in order to get their email campaigns...
View ArticleInbox Placement – Why the Relationship Matters!
Spammy words were once the best indicator of spam messages for ISPs to determine whether to place inbound mail in the bulk folder or in the inbox. Gone are those times! Now ISPs have stepped up the...
View Article
